Landing page or custom web system: which one to choose?

A landing page exists to convert: sell a product, capture a lead, validate an offer. It's fast to deliver — 3 to 7 days — and ideal when you want to test an idea or launch a campaign without a big upfront investment.

A custom web system solves a specific operational problem in your business — something no off-the-shelf tool covers well. These projects take 1 to 3 months, depending on complexity, and make sense once the process is already validated and needs structure to scale.

A practical way to decide: if the question is "how do I sell/present this", the answer is usually a landing page. If the question is "how do I run this day-to-day", the answer is usually a system.

In both cases, we work with incremental sprints and weekly progress updates, so you follow the delivery in real time, not just at the end.